If you’ve ever been into a model home before, you know how easy it is to fall in love with it and want to move right in. Builders hire decorators who possess a keen understanding of the psychology of homebuyers to stage their models. Here the strategy differs from decorating for a homeowner which is […]
Americans Love Their Pets According to the American Veterinary Medical Association over 43 million American households own a dog, and over 36 million own at least one cat. While it’s uncertain how many of these households are owner-occupied and how many rented, since 65.5% of Americans own their homes, it’s probably safe to say that many pet […]
You don’t have to be an aromatherapy aficionado to know that smells have the ability to trigger strong emotions and associations. Baking cookies can bring you back to the comfort of your childhood while freshly cut grass can return you to childhood summer camp. Unfortunately, it also works in the other direction: a neglected garbage […]
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