TARGETED POWERFUL PROVEN
Advertising and Promotion
Obtaining the highest price for your home involves providing far-reaching exposure to a qualified audience of motivated home buyers. This requires the combination of a solid marketing plan, targeted media exposure, and the utilization of our powerful network of in and out-of-area brokers and buyers.
When you partner with our team, you and your home become a vital component to our integrated marketing program. Our team has the connections and resources to expose your property to more potential buyers than ever before. Our unparalleled ability to expose your property through both traditional as well as advanced modern channels, combined with our industry contacts and local knowledge, assures that your home will be marketed through a disciplined and comprehensive plan that is based on proven marketing principles.
The days of putting a “For Sale” sign in the front yard and running an ad in the newspaper no longer apply. While these traditional marketing methods are still employed, they are not nearly as effective as some of the more modern, innovative tools we employ.
Marketing to Agents and Brokers
Advertising your property to other agents has a higher impact than direct advertising to consumers. In 2018 over 87% of home buyers purchased their home through a real estate agent. Not ignoring this fact your home will immediately be listed on the MLS (electronic database used by agents and brokers) and broadcast to other members of the real estate community via computerized “hotsheets”. The sooner agents and brokers know your home is for sale, the sooner their buyers will pay a visit!
World Wide (Web) Exposure
The popularity of the Internet is exploding with home buyers! On average each month, potential buyers preview more than 45 million homes for sale on the Web. In fact, 89% of all buyers first surf the web before buying their next home (with millennials this figure increases to 99% and 40% of all buyers reported they found the home they purchased online). When my team markets your home for sale, it will be posted to Realtor.com, Trulia.com, Zillow.com, Homes.com, MSN.com, Yahoo Real Estate, and over 300 real estate related websites.
Click here for the partial list of sites we use to market our client’s listings.
We’ve established that the majority of home buyers go online for their search, but the consumer portals mentioned above aren’t the only sites they’re visiting as part of their efforts to locate the perfect home. According to one study, 94% of millennials and 84% baby boomers used various sites to search for their future home. Social media represents the largest market place in the history and thus this should come as no surprise. Facebook ranks as the third most visited website on the internet. Imagine being able to show detailed listing information to every newlywed couple in their 30s looking for a starter home, or couples who have recently had a child and are looking to upsize or get into a home in a better school district. While this would be impossible to execute in person, it is not only possible with social media advertising but it is also a highly cost effective strategy. What about Facebook Live to stream an open house? Or Twitter to identify buyers who have recently been promoted and are looking to move to Columbus as an example. All of this is possible with social media.
Google and YouTube are now the first and second most visited site on the internet. The average YouTube mobile session is 40 minutes and YouTube now reaches more 18 to 49-year-olds than any single US cable network.
Real Estate listing videos provide an overview of the homes and communities as well as the lifestyle the property offers. An exciting and engaging video will pique buyers’ interest and encourage them to attend an open house, or schedule a private showing.
One of the many ways we will market your home is through our sophisticated direct e-mail and print marketing campaign. Direct Mail offers the advantage of custom-designed, graphic materials for effective message delivery. We will present your home to a selected group of buyers who have the wherewithal to purchase a home such as yours. Presenting your home to this targeted audience is an effective marketing strategy and will facilitate the sale of your home. Without presenting your home to this select group, the right buyer for your home may not even know it’s for sale.
Magazine publication advertising provides one of the best avenues to reach a specific income bracket or lifestyle demographic. The magazine’s content sets the tone and style for readership, so ads placed in this medium will be designed to share the magazine’s overall appeal. Because magazines are often kept over a longer period of time, magazine ads enjoy a greater lifespan, which means longer lasting exposure for your home. When appropriate we will utilize such local publications as Columbus Monthly, Columbus CEO, as well as national publications such as Du Pont Registry, Distinctive Homes, and Unique Homes.
Newspaper advertising is not only significantly less effective than it use to be, it’s also expensive and provides a much smaller distribution channel than ever before. Occasionally we will run ads in the Columbus Dispatch as well as local SNP Publications to further expose your home, however this is rare. When we do use these publications it is to allow us to target markets according to income level as well as geographical location.
Our award-winning in-house staff of designers and media experts provide you with over 30 years of experience in print, broadcast, and internet promotion. Depending on your market and property needs, we may offer some or all of the following marketing and advertising principles:
- Brochures, flyers and postcards
- Install a brochure box
- Conduct open houses
- Tactical search engine campaigns
- Highly developed public relations programs
- Notify relocation companies
- Industry leading property reports
Install a Yard Sign
Yard Signs are an awareness generating tool notifying neighbors and drive-by buyers that your home is for sale. You never know how far reaching the benefits of word-of-mouth advertising by friends, relatives and neighbors can be.
How Long Has Your House Been on the Market?
Professional appraisers sum up their entire body of knowledge in three words: “Buyers make value.” Your home is worth as much as a buyer will pay for it.
If your home has been on the market for months, it’s a clear message that the property may not be worth what you’re asking for it. This is particularly true if there haven’t been many prospects coming to see it. What you do at that point depends on whether you really need to sell, and whether you’re working with a time limit.
If you’re not really motivated to move soon, you can always wait – years if necessary – and hope inflation will catch up with the price you want. The problem is that in that time, your home begins to feel shopworn. Buyers become suspicious of a house that’s been for sale for a long time.
If you really do need to sell, with your agent discuss a schedule for gradually dropping your price until you find a level that attracts buyers. There’s no point in saying, “We simply can’t sell our house.” Anything will sell if the price is right.