When you’re trying to understand or influence human behavior—as you might do when, say, listing and marketing a home for sale—it’s important to respect the distinction between what people should do, and what they actually do do. This is the difference between economics and behavioral economics. Classical economics theory is based on the belief that […]
You don’t have to be an aromatherapy aficionado to know that smells have the ability to trigger strong emotions and associations. Baking cookies can bring you back to the comfort of your childhood while freshly cut grass can return you to childhood summer camp. Unfortunately, it also works in the other direction: a neglected garbage […]
Yes, there’s an app for that! Here are some of the coolest around. 1. Houzz Interior Design Ideas With over one million high-res design photos, you’re certain to find home decorating inspiration on Houzz. Search and browse your favorite images, save to your personal ideabook, download for offline access, and share with friends and family. […]
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