Exceptional properties require exceptional agents!
The sale of Luxury Homes is for luxury home specialists, that is top real estate professionals who not only have extensive experience working with high-end properties and a network of professionals, but also a reputation for excellence and exceptional service. The Luxury Market is a highly service-oriented business, and one that requires special competencies.
How do owners and buyers of high-end luxury homes locate Real Estate Agents who specialize in the sale of luxury properties?
By far the vast majority of luxury home buyers locate top real estate agents through a referral or recommendation (75%) followed by advertisement (19%), personal marketing (18%), clubs and affiliations (14%), and prospecting (12%). The luxury market is quite unique as unlike other market segments which are powered primarily through advertising, the luxury sector is powered primarily by word of mouth.
The overwhelming majority of affluent families value their privacy and one way luxury home specialists earn these referrals is by appreciating and honoring their clients privacy. Another key factor that sets these agents apart is their dedication to honesty and integrity as well as their exceptional knowledge of the market.
How do Luxury Home Specialist market themselves and their listings?
Luxury home specialists set themselves apart from traditional agents in a numbers of ways, foremost amongst these is their high touch and high tech value added services. Examples of these include; home staging services, professional photographers, professional high-traffic websites (such as this one) to market and promote the agent themselves and their client’s homes. In additional agents are increasingly participating in social networking activities such as Twitter and LinkedIn, sites popular with high-net worth individuals. Luxury Home Specialist are usually the first to adopt and master new technology as they seek to better serve their clients and do everything possible to maximize their value.
While many agents choose to market and sell homes in the same manner regardless of value “ failing to recognize and acknowledge the difference between those involved in purchasing Luxury Homes, true specialists are familiar with the buying habits of the affluent buyer and are keenly aware of where these buyers are coming from and how to reach them. These agents realize that the luxury buyer isn’t just buying a home, they’re buying a lifestyle!
Whether you desire the picturesque views and tranquil settings of a private golf course community or the serene and resort-like amenities found in country club living, or if you simply enjoy the conveniences of an equestrian or waterfront community, The Opland Group is the only name you need to know in Columbus Luxury Real Estate.
The Opland Group understands that your lifestyle and needs are unique, and so is your vision of luxury. From prime lot locations, to distinctive architectural and floor plan designs, to refined technological amenities, to timeless quality finishes inside and out… The Opland Group is as passionate as you are about your new luxury home.
The Opland Group is your exclusive resource for luxury home services. If you have additional needs or questions regarding luxury home communities and/or specific properties, please contact Jason Opland and The Opland Group at (614) 332-6984. It would be our pleasure to introduce you to the luxury home market in Central Ohio.
The Opland Group Specializes in Real Estate Sales, Luxury Home Sales, Short Salesin; Bexley Columbus Delaware Downtown Dublin Gahanna Grandview Heights Granville Grove City Groveport Hilliard Lewis Center New Albany Pickerington Polaris Powell Upper Arlington Westerville Worthington
