In Zillow’s pursuit of helping builders attract more clients to new-construction homes, the company has introduced a new home showing feature, On-site Tour Booking, that allows buyers to request a showing while browsing homes on Zillow.
If a buyer sees a home they’d like to tour on Zillow, they can simply click a button and choose the time and date that works best for them to take a tour.
On-site Tour Booking adds to Zillow’s mission to encourage more consumer interest in new-build homes—a mission that gained renewed public interest following the release of Zillow’s 2019 New Construction Consumer Housing Trends Report. The report revealed that although nearly two-thirds of all buyers (64 percent) consider new-construction homes, just 9 percent actually end up going that route.
The report also found that those homebuyers who are most interested in purchasing new construction fall into one of two demographics: millennials, who are aging into the housing market, and baby boomers, who tend to be retired, repeat buyers.
“At Zillow Group, our No. 1 priority is delivering a world-class experience for both consumers and our customers,” Ben Alton, senior group manager, New Construction at Zillow Group. “We know buyers are eager to tour a potential home, and On-site Tour Booking not only makes it easy for them to request a tour; it gives busy builders a direct connection to high-intent shoppers.”
When builders respond to interested buyers within 24 – 72 hours on Zillow, 61 percent of those buyers end up being interested in going on a tour, says the company. And 89 percent of buyers that actually end up going on a tour report having a positive experience.
This is of course an effort on Zillow’s part to increase their revenues by selling advertising, or in this case “leads” to builders. Working directly with the builder, aka the seller is not in a home buyer’s best interest. The builder’s representative works for the builder and represents the builder’s best interest. As a buyer, you need a professional on your side to represent your interests.
Furthermore, there is no cost to you the buyer for the service your buyer’s agent provides, as the seller pays the real estate commissions. If the buyer isn’t represented by a buyer’s agent, the builder will not reduce the cost of the home and rather they will simply roll these funds back into their marketing fund. And this makes sense as real estate agents are the number one source of buyers for builders and it’s not in their best interest to estrange themselves from the agent community and their primary lead source.
If you’d like an experienced realtor to assist you with your home search and the purchase of a new build or an existing home, call Jason Opland at (614) 332-6984. We will help you get the best options on a new build and negotiate the best deal for you.
If you, or someone you know is considering Buying or Selling a Home in Columbus, Ohio please give us a call and we’d be happy to assist you!
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