Tag Archives: marketing a home

How to Pick the Right Agent to Sell Your Home

If you’re selling a home, a good real-estate agent will help you set the right price, professionally market the home , pre-qualify potential buyers and expertly negotiate and finalize the deal while working to ensure the process is a smooth one! A great agent has long experience with recent sales and can walk a tightrope, balancing optimism with […]

Do Open Houses Work?

Once a primary tool for real-estate agents looking to sell a home, experts say the traditional open house has lost its influence in the Internet age. Nearly 96% of buyers search online for homes, while only half that number visit open houses, according to a 2017 report from the National Association of Realtors (NAR). And […]

Coming Soon Listings

What Are Pocket or ‘Coming Soon’ Listings? You may have heard the terms: coming soon, off-MLS listings, office exclusives, waivered, exempted or pocket listings. Whatever you call them, they are all properties that are listed for sale with an MLS member BUT not included in the MLS and they each have their unique uses and […]

What You Need to Know About Pocket Listings

Over the past several years, “pocket listings” have become a more mainstream option for quietly marketing a home. You probably haven’t heard this real estate term before but here’s what today’s home buyers and sellers need to know about pocket listings. A pocket listing is an unofficial, off-market listing Also known as a “quiet” or […]

How to Sell Your Home Fast and For Top Dollar

When you’re trying to understand or influence human behavior—as you might do when, say, listing and marketing a home for sale—it’s important to respect the distinction between what people should do, and what they actually do do. This is the difference between economics and behavioral economics. Classical economics theory is based on the belief that […]

Preparing Your Home for Showings

Homes sell more quickly & at higher prices when they show their best! It’s important that your home shows well and while it can’t always be “showroom” perfect. After all, you and your family must live there, it’s important that sellers be prepared for short notice showing requests. (while agents will try to provide 24 […]