Housing inventory remains at or near all-time lows in many markets and price points across the Columbus and Central Ohio as eager buyers return to market more quickly than sellers. Homeowners may be seeing their neighbors’ homes going under contract at record speeds and believe that selling fast for their target price will be a given, but getting top dollar in this, or any other market still involves preparing your home for sale.
Today’s buyers don’t want to do a lot of work. They want turnkey, move-in ready, Instagram worthy homes offering features and finishes that are on trend. These are the homes that sell fastest and for the most money.
Unfortunately sellers often haven’t redone the home in a decade or more. Maybe it has outdated brown carpeting, wallpaper on the walls, or an enclosed kitchen with drop ceiling with fluorescent lighting, the sorts of finishes that are likely to turn off shoppers as they click through online listings.
Sellers may understand this but be at a loss on what changes will pay off, maximizing the home’s chance of selling quickly and for the most money, as well as how to pay for the updates.
Improvio provides turnkey repairs and renovations for homeowners who want to sell their homes for the highest price possible, and defers payment until your home is sold.
They are pre-sale renovation experts that work alongside Realtors and homeowners to plan, design and deliver high-impact updates that are proven to maximize a homes sales price and reduce its time on market. Improvio is the only turnkey service of it’s kind to offer customized designs tailored to the home’s target buyer that allows you to pay when your home sells.
Improvio makes pre-sale home improvements possible for every seller, and transforms houses into the listings buyers love.
These pre-listing updates pay off big time for sellers, especially in the current market, leading to multiple offers and encouraging buyers to aggressively compete for these homes, thereby allowing sellers to capture top dollar for their homes and helping agents transform every client into a lifelong referral source. Here’s why:
1. Low Inventory = High Profit Potential
With bidding wars raging, the profit potential for strategic pre-listing updates is sky-high. Low-interest mortgages are making purchasing a home possible for more buyers, however it doesn’t change their preferences. Even small improvements, like fresh paint, updated flooring and moderate kitchen and bathroom updates, will deliver a huge return on investment for sellers. After mostly minor renovations, this home renovated through Improvio‘s “Fix Now, Pay at Closing” program sold in 6 days for $63,000 over asking. With the renovation cost coming in just under $20,000, the homeowners received an ROI of 538% and a profit of $105,000.
2. First Impressions Matter More Than Ever
According to a recent study by Lending Tree, in the past two months, 61% of prospective buyers have toured a house virtually, and an additional 33% said that they plan to do so soon. Buyers aren’t just browsing for homes online, they are using online listings to create a short list of homes worth visiting during COVID-19. To make the cut, now more than ever your listing needs to look updated and move-in ready.
3. Sellers Need to Stay Ahead of New Construction
New construction slowed this spring as builders gauged homebuyer confidence, but now that the strength of buyer demand is clear, new construction is on the rise—up more than 17% according to Zillow. While new homes tend to be more expensive that existing homes, record low mortgage rates are making them an option. Furthermore, COVID-19 has many buyers preferring the option of a new home, in which everything is new and untouched. If sellers of existing homes want to compete with new construction or capitalize on low inventory ahead of the return of new builds to the market, pre-sale renovations are a must.
Right now, agents have a unique opportunity to maximize profit for their sellers through pre-sale renovation, and agents and homeowners across Central Ohio are partnering with Improvio to help renovate first, sell for more and pay at closing.
Thinking of selling your home and interested in determining what your home is worth as-is, as well as it’s potential value? If so click on the link to learn more about Improvio’s “Fix Now, Pay When You Sell” solution.
If you, or someone you know is considering Buying or Selling an Investment Property in Columbus, Ohio please give us a call and we’d be happy to assist you!
The Opland Group Specializes in Real Estate Sales, Luxury Home Sales, Short Sales in; Bexley 43209 Columbus 43201 43206 43214 43215 Delaware 43015 Downtown Dublin 43016 43017 Gahanna 43219 43230 Grandview Heights 43212 Galena 43021 Hilliard 43026 Lewis Center 43035 New Albany 43054 Pickerington 43147 Polaris Powell 43065 Upper Arlington 43220 43221 Westerville 43081 43082 Worthington 43235
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